![]() ![]() Sometimes, the opposite happens-interest in a given topic increases without a corresponding rise in the number of searches. On the other hand, if we see a decrease in the number of searches, we assume that the interest in that topic is waning. For example, if we see a sharp increase in the number of searches for a particular topic, we assume that there must be a lot of interest in that topic. We just look at trends over time and make educated guesses based on our experience. So, how do we know whether the number of searches is really increasing or decreasing? ![]() You can use it to find out what terms are trending worldwide, and even within specific countries.īut while Google Trends provides accurate information about the popularity of different topics, it does not actually tell you how many searches are being conducted for each term. ![]() It allows you to see what people are searching for around the world. Google Trends is one of the most popular online tools used by marketers today. With Google Trends, it’s possible to add another dimension to your search data, by identifying which searches are more likely to improve or decrease over time.Īnd, by narrowing your results, you can pinpoint when that’s likely to happen.Īlthough it’s not a complete problem solver, this can help you immensely when it comes to creating evergreen content for your website. In case you have been living under a rock and haven’t used it in your SEO strategy yet, you may want to do so. Google Trends Search is a fantastic resource for valuable data about trending searches on the web. ![]()
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